The Spring Butterfly 2012 Sponsored by Treasures on Broadway

My mother and I attended the 2012 Spring Butterfly on Sunday, April 22nd. It was a lively event sponsored by Treasures on Broadway to benefit the Lupus Foundation of America (Philadelphia Tri-State Chapter.) It was held at Lucien’s Manor in Berlin, New Jersey. It may have been a rainy day outdoors, but inside spirits were high and the donations were flowing.

As soon as we entered we grabbed great seats in the front, got our plates of fruit to snack on, and scoped out the 54 baskets included in the chinese auction. There were beautiful pieces by Sweet Romance, a brand new Coach purse, Phillies tickets, and much, much more.

After carefully choosing where to place the 15 ticket stubs we purchased, we took our seats for the live auction. Two vacations, a signed Eagles football, and stunning jewelry were all auctioned off to an eager crowd. All the auction proceeds benefitted the Lupus Foundation.

The Phillie Phanatic caused quite a stir when he dropped by to assist with the live auction and get the crowd riled up. After running off with my purse he gave me a smooch on the nose, what a charmer.

After the auction, nine models strut their stuff while boutique owner, Theresa LaMonaca, MC’d each look. All of the clothing and accessories modeled can be found in her Pitman botique, Treasures on Broadway. The collections were all styled by LaMonaca herself and included looks inspired by “On the Way to Cape May”, “Uptown Girls”, “Quando Quando”, “Stronger”, “It’s a Wonderful World” and “Dancin’ on the Sun”.

I asked LaMonaca to share her feelings on this years Spring Butterfly;

“Turnout was great, on par with last year. I think the success is difficult for me to measure because the final numbers are not in yet. It looks like we raised around two thousand this year, we raised about the same amount last year.”

Believe it or not, LaMonaca single-handedly put the event together this year. She said, “I think for next year I’ll need a committee, I have a few volunteers so far. It was a great deal of work for me to do by myself. I’d like to sell more tickets next year. Also, I plan on pulling basket winners throughout the day rather than saving them all until the end.”

When asked about plans for next year’s Spring Butterfly, LaMonaca exclaimed, “I’ll need to diversify the audience to attract more bidders, especially for the live auction. I’d also like to add a phone call bank so if people cannot attend the event we will be able to take donations. We need to be able to reach a larger audience and work on greater sponsorship for next year.”

First time attendee, Kass Coulter, said “I had such a fun time! There were so many great people. I’ll be sure to make this a yearly event with my daughter!”

Overall, I feel the event was a great success. It was an afternoon filled with fresh spring fashions, wonderful auction items, and great networking opportunities. The most fulfilling aspect – all the proceeds benefitted the Lupus Foundation.

My yoga mat by Embark and yoga classes courtesy of Experience Yoga. 


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