The Spring Butterfly 2012 Sponsored by Treasures on Broadway

My mother and I attended the 2012 Spring Butterfly on Sunday, April 22nd. It was a lively event sponsored by Treasures on Broadway to benefit the Lupus Foundation of America (Philadelphia Tri-State Chapter.) It was held at Lucien’s Manor in Berlin, New Jersey. It may have been a rainy day outdoors, but inside spirits were high and the donations were flowing.

As soon as we entered we grabbed great seats in the front, got our plates of fruit to snack on, and scoped out the 54 baskets included in the chinese auction. There were beautiful pieces by Sweet Romance, a brand new Coach purse, Phillies tickets, and much, much more.

After carefully choosing where to place the 15 ticket stubs we purchased, we took our seats for the live auction. Two vacations, a signed Eagles football, and stunning jewelry were all auctioned off to an eager crowd. All the auction proceeds benefitted the Lupus Foundation.

The Phillie Phanatic caused quite a stir when he dropped by to assist with the live auction and get the crowd riled up. After running off with my purse he gave me a smooch on the nose, what a charmer.

After the auction, nine models strut their stuff while boutique owner, Theresa LaMonaca, MC’d each look. All of the clothing and accessories modeled can be found in her Pitman botique, Treasures on Broadway. The collections were all styled by LaMonaca herself and included looks inspired by “On the Way to Cape May”, “Uptown Girls”, “Quando Quando”, “Stronger”, “It’s a Wonderful World” and “Dancin’ on the Sun”.

I asked LaMonaca to share her feelings on this years Spring Butterfly;

“Turnout was great, on par with last year. I think the success is difficult for me to measure because the final numbers are not in yet. It looks like we raised around two thousand this year, we raised about the same amount last year.”

Believe it or not, LaMonaca single-handedly put the event together this year. She said, “I think for next year I’ll need a committee, I have a few volunteers so far. It was a great deal of work for me to do by myself. I’d like to sell more tickets next year. Also, I plan on pulling basket winners throughout the day rather than saving them all until the end.”

When asked about plans for next year’s Spring Butterfly, LaMonaca exclaimed, “I’ll need to diversify the audience to attract more bidders, especially for the live auction. I’d also like to add a phone call bank so if people cannot attend the event we will be able to take donations. We need to be able to reach a larger audience and work on greater sponsorship for next year.”

First time attendee, Kass Coulter, said “I had such a fun time! There were so many great people. I’ll be sure to make this a yearly event with my daughter!”

Overall, I feel the event was a great success. It was an afternoon filled with fresh spring fashions, wonderful auction items, and great networking opportunities. The most fulfilling aspect – all the proceeds benefitted the Lupus Foundation.

My yoga mat by Embark and yoga classes courtesy of Experience Yoga. 

Live at the 2012 The Spring Butterfly


Welcome to the Spring Butterfly 2012! The Phillie Phanatic dropped by to assist the live auction. (He also thought it’d be funny to steal my purse and I had to chase him down for it!)


Let the show begin! The first collection: on the way to Cape May!

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The second collection was inspired by uptown girls. (I absolutely loved this sequenced BB Dakota blazer!)

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Now for the evening wear!

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Last but not least, the prom 2012 collection!

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The fashion show finale, all the ladies looked stunning!

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Looking over the program while waiting for lunch to be served. This was certainly a pick me up on such a lousy rainy day!

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Just ate a delicious lunch, getting ready for the chinese auction! My mom and I have 15 chances to win, wish us luck!

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Enjoying some live music with eating cake and sipping coffee, my favorite!

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We’re winners! I’m going home with a new Embark yoga mat and 3 yoga classes courtesy of Experience Yoga!

A look inside Treasures on Broadway

As soon as you approach the store window, it’s clear that Treasures on Broadway is not your average thrift store.

It’s located in the heart of Pitman, New Jersey.

Treasures on Broadway houses consigned clothing, shoes, jewelry and handmade accessories as well as brand new merchandise at very affordable prices. Store owner Theresa LaMonaca says she travels to New York City to catch up on the newest trends and to stock the store with fresh designer fashions such as BB Dakota and Ya. She also has contracts with Macy’s and Bloomingdales where she purchases overstocked items to fill the store with (such as in-season Madden Girl and Jessica Simpson shoes.)

The boutique also carries numerous hand-sewn handbags by Mary Frances, a California based designer. “No two are alike,” LaMonaca says as she shows me various designs, all exquisitely unique.

But what makes Treasures on Broadway a truly unique shopping destination is LaMonaca’s philosophy, “I want to make women of all ages and shapes feel like queens,” she says. LaMonaca finds that women who experience “mall anxiety” feel more comfortable in the homey boutique and often leave with an entire outfit for under $100.

When shoppers are seeking something in particular, LaMonaca keeps wish-list slips at her desk where shoppers can write down exactly what they’re looking for. When she finds it, she’ll call you. It’s this commitment to her customers that makes the store such a success.

As I browsed around the store, a customer entered and was greeted warmly by name. I asked the customer why she chose Treasures on Broadway. “Because of her,” says Cathy Baglivo as she points to LaMonaca, “whenever I stop by I feel like I’m visiting my girlfriend.”

The best part? When you shop at Treasures on Broadway you’re supporting a great cause. Fifty percent of the store’s sales go to the Lupus Foundation. The organization became dear to LaMonaca after she became affected by the disease.

On April 22, 2012, Treasures on Broadway will be hosting its annual Spring Butterfly event; a Sunday afternoon of food and fashion dedicated to raising lupus awareness. For $55 per ticket, you’ll get a catered lunch, fashion show and live auction. Last year the sold-out event auctioned items that included a pair of Phillies tickets and brand new Coach handbags that were unreleased to the public.

The personalized shopping experience, unbeatable customer service and amazing clothing make Treasures on Broadway a must-experience shopping destination.

You can also check out a video of Treasures on Broadway on ABC.

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The photos above were taken by me at Treasures on Broadway in Pitman, NJ.